Essay commerce thesis - essays on citizenship









essay commerce thesis

essay commerce thesisEssay commerce thesis -The company employs a selective targeted market policy since its products require a larger consumer disposable income.It has productively influenced the thriving global market for consumer electronics and has dealt with staying on top of the competition (Doole & Lowe, 2005).This type of competition requires market forecasting, for example, Samsung has envisaged the possible room for 3D TV market share increase.Samsung provides an umbrella for the subsidiary firms under the brand name Samsung.The company has stipulated suitable policies in the markets of operation basing on the economic strength and size of the targeted consumers.Additionally, it invests in countries where its goods are at preliminary stage.Remarkably, the increasing wish to safeguard the environment is creating an impact on various industries such as transportation industry, which has experienced production of hybrid cars.Legal factors These are associated to the legal confinement in which a company should operate.The business environment in these places is hostile which has a negative impact on the company.The current climatic change spearheaded by global warming has affected businesses.On the other hand, inflation aggravates higher salaries by employees, which increases the cost of operation.Sony Company is popular for its Sony Bravia, which is a 3D TV and sells for 2999 dollars.These factors can have a remarkable impact on the business operation of a firm (Pahl & Richter, 2009).The rise of the company has been tantamount with the growth of the alleged “Asian Tigers” (the countries of South East Asia).Samsung has analyzed its brand competitors such as Sony and applied necessary plans for pricing and supplying strategies on the grounds of market envisages.Bravia has similar features as its competitors though it takes after the trends of Samsung.Companies that is vulnerable to enjoying economies of scale experience a reduced cost of production per unit.Some of the strength and weaknesses are discussed below.Samsung’s uniqueness is depicted from its groundbreaking approach to business.Samsung heavy industries are categorized as the second shipbuilder using the same revenue criteria.essay commerce thesisThis economic situation influences the decisions of Samsung in any particular country of operation.Introduction This paper is about marketing report basing on Samsung, electronic Multinational Corporation.Sony Company uses other organizations ideas to improve its current product and gain market share as such it offers brand competition to Samsung Company.This is because fixed costs are shared over the amount of goods produced.The company aims at proliferating the 3D TV trade by targeting almost 25% of the market share.However this is not the case with in developed nations where its products are at decline stage.It provides Pestel analysis, competitive environment, SWOT analysis and marketing mix element.Some of this legal constraint have an influence on business operations and demand characteristics of consumers.Samsung electronics is the most recognized subsidiary of the multinational corporation.Economic factors These factors involve the interplay finance and resources of the country.PESTEL analysis This segment of the paper evaluates the company’s approach by the Pestel assessment.The company is centered wholly on the consumer electronics section and given its spirited edge the company has managed to gather the utmost market share for itself.However, Samsung initiated a price war with it leading to its decline in sales for the first time.Some of the countries where Samsung is experiencing an inconvenient business environment include Africa and south East Asia (Institute of Marketing, 2009).Samsung’s Macro and Micro Competitive Environments Samsung’s business environment is affected by both external and internal influences, which have an impact on both the local and global performance of its products.The adoption of minimum wage rate policy by governments can affect a firm, since it will have to raise wages increasing the cost of production.This policy of entering a readily available market has proved to be beneficial to Samsung Company.Its revenue at 2010 poses it as the greatest information technology company.Social-cultural factors The social environment consists of customs, practices and traditions that vary from one social group to another.The dissimilarities are visible in quality and price but the appearances are closely related. essay commerce thesis Ageing as a social factor has the tendency of increasing the pension payments by firms since people are living longer, this is expensive to firms. It also increases the demand for products for the aged.According to Muralidaran (2007) a country’s political legislation can have an effect on various fundamental areas such as education of the workforce, level of infrastructure and the health of the nation.The driving force behind the company’s vast ability and pride is its ingrained culture of innovativeness.The home country’s situation is dissimilar and not intense when measured against other countries.Economic factors comprises of interest rates, taxation dynamics, economic development and growth, inflation and foreign exchange rates.Technological factors Inventions change products and their production processes.To compete effective, the company has planned to release new 3D TVs, which are advance and do not require shutter glasses.Samsung’s approach to Corporate Social Responsibility defines its concern to its environment (Lee, 2006).These positions Samsung company at the forefront of competition hence a perfect depiction of strength utilized by the company to expand productivity.The company has consists of various allied ancillary firms.Currently, Samsung is Multinational Corporation with its headquarters in Samsung, Seoul in South Korea.Lee Byung-chull as a minor business firm founded the company in 1938.SWOT analysis Strengths This section provides an evaluation of strengths, weaknesses, opportunities and threats to Samsung multinational company.Environmental factors The basic weather and climate variations comprise of environmental factors that influence business operations.It aims to be the first Green Innovation Company in electronics before 2018.Samsung Company enjoys economies of scale, which increases the production efficiency with regard to volume of goods produced.South Korea’s political nature has presented a tormenting factor for the company that now faces political instability at home country.The company is among the top five in the television marketing.The macro environment is understood through a PESTEL analysis while SWOT analysis is meant to analyze the company’s micro environment.This reflects 950000 television sales based on yearly envisage of 3.8 million units. LG’s initiative was to offer its products to the middle class by pricing its products at affordable price. essay commerce thesis It boasts of a handheld touch screen remote control.Samsung is proud of its inventive advance to technology and improving it for manufacturing products that deploys design technology and features.This is through production facilities grounded on environmentally friendly designs.The major benefit of technology is its ability to cut down production costs and improving quality.However, the stability of the company was shaken by the 1954 war.Samsung’s plan is to sell 83 million 3D TVs by 2014, which reflects that they will need to acquire 31% of the television market share.The success of firms can be attributed to the strengths that in the business environment.Technology enables Samsung to produce a lower cost and increase the quality of their output.The approach of think global and act local has efficiently connected the social and cultural gap between its native country and foreign country (Dahlén et al., 2009).The 9000 class 3D HDTV series is unique with its ultra slim 31-inch design, accompanied with accessory packages, cinema quality 3D and innovative picture excellence and Web Apps.Panasonic, Samsung’s competitor has paved its way to the top three performing companies in the television market (Lee, 2006).It advanced in its operation forcing Lee to vacate the headquarters to Seoul In 1947.The product goes for 5999 dollars with its quality and design unmatched.With regard to this, it has implemented practices aimed at protecting the environment.Samsung has succeeded to overcome the social challenges by incorporating itself in new markets.Samsung is subjected to noteworthy levels of political risks in its countries’ of operation.Sony, Japanese corporation is well recognized for its web advisements, integrating PDF documents to enhance consumer awareness.Competitive environment Samsung competition faces brand competition from firms that produce products that are differentiated from theirs.Viera opts to use plasma, which is inferior to Samsung’s LED backlight. Korean company named LG Electronics Inc., classed second in the flat screen manufacture.Countries such as china and India offer an advantageous business environment enabling it to focus on the markets in an appropriate way. essay commerce thesis This type of competition requires market forecasting, for example, Samsung has envisaged the possible room for 3D TV market share increase. essay commerce thesis

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