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essay on customer loyalty

essay on customer loyaltyEssay on customer loyalty -The concept that customer loyalty program perceive value has a direct relationship on customer loyalty was mentioned by Bolton, Kannan and Bramlett(2009).Modular architecture also means faster deployment of new functionalities without compromising quality and business performance.These benefits will directly affect the value perception of customers towards the program.Background In a service oriented industry like the telecommunication industry, loyalty is of the greatest importance.Fusing sales, inventory management, and operations into one centralized system brings clarity and streamlines business processes.On getting that assignment, the next search is for an online service.Turnit Ride is a cloud-based central sales & distribution ecosystem that allows passenger transport operators to drive and steer their sales using any of their chosen sales strategies.Description of Interviews ‘ Variables In 2010, Telekom Malaysia (TM) has launched a point based customer loyalty program called TM Rewards.Other improvement plans include point plus cash redemption, engaging more program partners to provide soft benefits in the form of discount vouchers offered to TM Rewards members only, point exchange program where TM Rewards points can be exchanged with other point programs and the use of social media to improve program awareness. The following are the set of questions used to interview the two active loyalty members: 1. The second interview used his points for both bill rebates and merchandise redemption. The first interviewee said he likes the bill rebate concept because he can save money.Known to hire highly qualified writers, Essay is every student’s choice.If you want to find out what writing services are popular in 2017 you can do it now with the help of Top Writers and order from the best companies.What are the objectives to create the customer loyalty program? Why an organization want to have emotional attachment with its customers? What are the factors influencing loyalty members emotional attachment to the loyalty program? How does the members perceive the reward and redemption schemes? How do active members contribute to the success of the loyalty program?The system is being developed in close co-operation with top-tier operators and industry evangelists and is constantly evolving for the benefit of all clients.The problem occurs when the loyalty programs fail to treat their members as their core element.Program objectives ‘ What are the program objectives and how does the company measure if the objectives are met?A customer who enrolls in the program can accumulate points every time they pay their bills promptly.The first step to achieve the effectiveness of customer loyalty program is by looking at it from members’ point of view.An understanding on the variables influencing customer perceived value of customer loyalty program could help an organization to continuously engage its customers with the goal of creating greater customer experience which may lead to customer loyalty. (2000) suggested that customer motives for loyalty program participation and perceived value of a specific customer loyalty program are linked to each other.To investigate the influence of emotional attachment between loyal customers and organization through loyalty program. To investigate the relationship utilitarian motives and customer emotional attachment to the program.The key objectives of the program are to have a closer engagement with customers and to develop a long lasting emotional attachment between customers and Telekom Malaysia.essay on customer loyaltyResearch Questions In this research, we will analyze the effectiveness of a customer loyalty program from the customer perspectives, the following research questions are defined: 1.If a service thinks it can convince customers through mere words then it’s wrong.Various strategies and programs are implemented by service providers to ensure their customers stay loyal and to reduce the number of customers who switch their services to other service providers.They offer all possible services any student might need: technical writing, academic writing, copywriting, website content, science papers, test and even IT projects.Top essay writing services are identified by their reliability and high quality products. There is no way a top essay writing service can host writers who are not qualified academically and professionally.To add on to that it proves to be consistent over the many years it has been in the industry.However, everything changes and we try to keep up with the times.It boasts a state of the art dynamic fares and marketing engine, allowing revenue managers to utilize available resources efficiently, and maximize seat occupation and profitability.Sure enough, it’s hard to miss an essay writing service by the few steps you make. The costs incurred in advertising to the audience in order to earn more customers are a lot.They wrote that ‘the important implication is that perception of a value hypothesis and loyalty programs are complementary and are necessary to build a lasting relationship with customers’.The findings could be used by the organization to develop a strategy to increase participation of non-active members.The list that pops out is endless and where confusion begins.In order to address this problem, Telekom is embarking on a coalition program where customers can collect additional points from participating merchant partners. Do you make sure you pay your bill promptly in order to collect points? The first interviewee only used his points to get bill rebates.Theoretical Framework This research theoretical framework is derived from literatures on relationship between customer loyalty program perceive value, and customer loyalty.One of the many strategies adopted by telecommunication service providers to improve customer loyalty is to implement customer loyalty programs.We have made a list of the best paper writing services of 2016 in order to make it clear for you which services were the best and most trustworthy last year.For example, the average bill of Telekom Malaysia customer is RM60 which translated to 60 points. Reason wise the second interview wants to collect the rewards point.Literature Review In order to get detailed insights on how customer loyalty program affects customer loyalty, various literature on the subjects are used as references.The entire structure of the program needs to be based on both the organization as well as the customer objectives and perspectives.In the case of TM Rewards, one of the major constraints of the program from customer perspectives is the waiting time to accumulate enough points for redemption. One of the member claimed that he has been paying his bills promptly even before the program was launched and he still pay his bills on time. essay on customer loyalty Emotional Attachment to Customer Loyalty Program is the mediating variable.Every essay writing service is striving to be on top.That's why we constantly check all the writing services.Bolton, Kannan and Bramlett (2009) Jones suggested that there is a strong correlation between the loyalty program perception value and customer loyalty.In the telecommunication industry in Malaysia, most if not all of the players have implemented customer loyalty programs in one form or another.Customers usually complaint about the negative experience they encounter such as difficulties in using the self-service customer portal, delay in getting redemption merchandise, incorrect point statement, and others.The following hypothesis will be tested in order to assist in meeting the research objectives: H1 There is a direct relationship between utilitarian motive and emotional attachment to loyalty program.According to Kreis and Mafael (2014), ”customer loyalty program design acts as a moderator on the relationship between customer motives and perceived value.’ Practitioners (Gaughan and Ferguson, 2005) distinguish the benefits of customer loyalty programs into two broad classes: hard benefits (such as monetary rewards) and soft benefits (such as recognition or belonging).The following are the program basic characteristics: ‘ Membership are offered only to Telekom Malaysia customers.By using the two studies and other literature, we use the following theoretical framework for this research: Independent Variable Mediating Variable Dependent Variable Figure 1: Theoretical Framework The main dependent variable is Customer Loyalty.Our micro-services based booking engine and caching technology sustains high loads of booking requests during peak sales campaigns or traffic disruptions.All students who have used this writing service have said it is worth it.An absolute understanding of quality, customer – oriented management and reasonable prices.‘ Comparison on the percentage of program active members against the industry standard.It focuses on customer satisfaction and production of high quality papers.The keywords used when searching for these literature are ‘customer loyalty program’, ‘loyalty program perceived value’, ‘reward scheme’, ‘loyalty program effectiveness’, ‘telecommunication industry loyalty program’.Pretty young company Grab My definitely knows what perfection means.From the way an order is placed, its affordable charges and customer support effectiveness, this service falls in the best category.Research Objectives The research objectives of the study are: 1.They go ahead to convince their customers from all over. essay on customer loyalty These points can be used for bill rebates or to redeem various redemption merchandises.Many organizations found that a lot of members do not continuously engage with the loyalty program.Having a customer loyalty program does not automatically guarantee customer loyalty, but it does help an organization to get close to its customers through its customer engagement activities.The independent variable is Utilitarian Motive ‘ Financial Advantages.TM Rewards defines an active member as a member who has at least made one contact with the program through its various touch points within one year. Customer feedbacks ‘ How customer perceive the loyalty program based on their feedbacks and how the program can be improved based on these feedbacks?Problem Statement Having a customer loyalty program does not translate to customer loyalty.Positive feedbacks enhances the value of the program whilst negative feedbacks represent potential problematic areas that need to be addressed.The growing number of essay writing services is completely overwhelming.‘ Point rewards are given to members who pay their bills promptly. The first set involved management personnel and operational personnel of TM Rewards.Flexible discount system and participation in loyalty programs.Their reliability cannot be questioned by customers.Their specific features include: US or UK writers, summary page, various writers level to choose from, additional editor help and much more.H2 High emotional attachment to customer loyalty program induce customers to be loyal to the organization.But only one and genuine thing speaks for the service: quality and reliable.Several studies have been conducted on the correlation between increased levels of customer retention to increased revenue and profits.Hypothesis The empirical research is to provide insight into the issues of emotional attachment relates to utilitarian motive to loyalty program and service loyalty in Malaysian context.Its paper writing services are extremely professional and legitimate.A member will have to wait for a few months to have enough points before he or she can use the points for redemption. Both interviewees constantly visit TM Rewards to check point balance and make redemption.Not forgetting writers, they handle their homework best.Interviews with TM Rewards Personnel The interviews cover the following areas: 1. essay on customer loyalty These benefits will directly affect the value perception of customers towards the program. essay on customer loyalty




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